https://www.gregwood.info/cx-y-stuff daily 0.75 2020-08-21 https://www.gregwood.info/cx-y-stuff/melbourne-get-lost monthly 0.5 2020-06-24 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ef2d7ab4851146081b3d690/1592980443457/portfolio-slideshow-pm.png CX-y Stuff - Melbourne: when good CX helps you get lost Play Melbourne: an experiential platform designed to find hundreds of thousands of potential visitors – then help them lose themselves. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ef2d726c1672d3382da1043/1592973114881/Prototyping.png CX-y Stuff - Melbourne: when good CX helps you get lost https://www.gregwood.info/cx-y-stuff/steinlager-pure-a-hands-on-experience monthly 0.5 2020-06-24 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ef318eb5092c9339314501c/1592989962090/pure_intl_composite-2017.jpg CX-y Stuff - Steinlager Pure: crafting a hands-on experience Cheers to your very own piece of New Zealand. https://www.gregwood.info/cx-y-stuff/singapore-sounds monthly 0.5 2020-07-08 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ef2d24537cfa455b6e56251/1592971884933/SIA-SEATTLE-CHONG-THE-NOMAD.png CX-y Stuff - SIA: adding life to logic https://www.gregwood.info/cx-y-stuff/mercury-energy-made-wonderful monthly 0.5 2020-07-08 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ef1bb3dcc152d3b60ff799f/1598499609617/Mercury-E-bike-Collection.png CX-y Stuff - Mercury: the power of great CX Layer upon layer of inspiration, information, activation, and rewards – packed with wonderful experiences. https://www.gregwood.info/cx-y-stuff/behind-the-scenes monthly 0.5 2020-08-21 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ef30dfc9bb90c6f35fc74ee/1592987145105/GW%252Bon%252Ba%252BCJ%252Bat%252BSQ%252BSWAT.jpg CX-y Stuff - CX: behind the scenes Putting things in context, joining dots, and leading the team to make leaps – all day, every day as Head of CX / Senior CD for Singapore Airlines at TBWA. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ef2d36dfb45df1a8930a33f/1592986921132/workshops.png CX-y Stuff - CX: behind the scenes Clockwise from top: final QC on the Mercury rebrand; democratising knowledge in a Strategic Kickstart for Vodafone; mapping the Customer Journey for Noel Leeming’s membership programme; content from Day 1 of a Design Thinking workshop. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ee9bd66c9dbda169f1810c7/1592986976856/CX-behind-the-scenes.png CX-y Stuff - CX: behind the scenes Mid-week in a ten-day turnaround as Creative Strategist for ANZ at FCB, and I’m leading a team to work up everything in this room – from solving a client’s explicit need (a systems approach to B2C acquisition), to satisfying their unspoken desire (NPD, innovation, and eye candy). https://www.gregwood.info/contact daily 0.75 2020-06-16 https://www.gregwood.info/about daily 1.0 2020-08-27 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ee879f90941c16e62cdec80/1592293895294/idea+200.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ee9c93c6aa72c53f3a75ca0/1592379720665/chat+200.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5ee87a1aae790717a6abd8da/1592293930472/heart+200.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec7e6553421321c12e3979/1592557166813/air-new-zealand.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec84fd6d480d66694c7119/1592558861805/mercedes-benz.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec7ce46d9e375fed9ea0b5/1592556797353/Singapore-Airlines.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec7d74fdd1e0249e2cbd92/1592556929651/cisco-logo-black-transparent.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec7d21fdd1e0249e2cb4b3/1592556851347/citi-logo-black-transparent.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec7d60bb782e7540c86883/1592556906509/black-vodafone-transparent-logo-5.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec7d3fe29d0b7fa434e427/1592556877531/ibm.png About https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5eec7b88548491170f2d88a2/1592556461501/mercury.png About https://www.gregwood.info/work daily 0.75 2020-08-21 https://www.gregwood.info/work/mercury-energy-made-wonderful monthly 0.5 2020-07-22 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828471dd3083af264e835/5f182ca8130d4a67c0c49312/1595419845437/mercury-digital-examples-trans.png Work - Mercury — energy made wonderful From static ads to syndicated content, it's all there. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828471dd3083af264e835/5f182ce1a210db6424ce5954/1595406713175/Screenshot+2020-06-24+at+4.07.51+PM+1.png Work - Mercury — energy made wonderful https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828471dd3083af264e835/5f182cf61dd3083af26570d1/1592900023074/Mercury-E-bike-Collection.png Work - Mercury — energy made wonderful https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828471dd3083af264e835/5f182d873b8df2766a3451cb/1598499555023/Mercury-go-screens.png Work - Mercury — energy made wonderful https://www.gregwood.info/work/mitre10-diy-dynamic monthly 0.5 2020-07-22 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f18422739df484acef8c65b/1595426389561/Mitre10-bob-dynamic.png Work - Mitre10 — DIY dynamic display Mapping visitor location and search results to local weather conditions and hyperlocal store inventory… in real time. That’s cool. https://www.gregwood.info/work/vodafone-million-emails monthly 0.5 2020-07-22 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828f0c1f2297da9a08e3d/5f182903fd8f9a4a1900b5aa/1595415284235/Vodafone-edm-gallery.png Work - Vodafone — more than a million emails Hundreds of variants, over 1M emails per month https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828f0c1f2297da9a08e3d/5f182a3f39df484acef5c97f/1595419307393/vodafone-banner-tests.png Work - Vodafone — more than a million emails Display ad design and testing strategies https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828f0c1f2297da9a08e3d/5f182a38b3c08937647794a7/1595419275219/vodafone-b2b-suite.png Work - Vodafone — more than a million emails Integrated lead generation and platform leverage https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f1828f0c1f2297da9a08e3d/5f18292ca210db6424cdfa26/1595419247933/Vodafone-edm-planning.png Work - Vodafone — more than a million emails Full contact strategies, by segment, product and purpose https://www.gregwood.info/work/holden-cruze-talking-banner monthly 0.5 2020-08-21 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f3f58506b991354f88819ab/1597986943438/cruze-voice-youtube-masthead.png Work - Holden Cruze — talk to your car A genuinely enjoyable demonstration of the tech, and the car (and our skill!) https://www.gregwood.info/work/singapore-airlines-seamless-app monthly 0.5 2020-07-22 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f18504358ac0164748d1d69/1598520918492/SIA-app-pair.png Work - Singapore Airlines – beautifully seamless https://www.gregwood.info/forfordimg daily 0.75 2020-08-27 https://www.gregwood.info/forfordimg/sia-seattle monthly 0.5 2020-08-27 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f43951d3ce4e4729a0484b1/5f47434af0f6cc540d00e24a/1598506649753/non-stop+syndicated.png For Ford IMG - Singapore Airlines: making Seattle sound even better The idea included a comprehensive PR and syndicated content strategy https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f43951d3ce4e4729a0484b1/5f474517670f0560f1148af0/1598506603012/non-stop+spotify+desktop.png For Ford IMG - Singapore Airlines: making Seattle sound even better Non-Stop, designed for Spotify, went gold on Facebook. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f43951d3ce4e4729a0484b1/5f474720f0f6cc540d01260c/1598506817749/sia-non-stop-iphonex.png For Ford IMG - Singapore Airlines: making Seattle sound even better Non-Stop playing on Spotify Mobile, complete with custom video skin https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f43951d3ce4e4729a0484b1/5f474b7358d3de0db3d30f99/1598508097728/non-stop+on+facebook.png For Ford IMG - Singapore Airlines: making Seattle sound even better 4.5 million Facebook views (Dec 2019) — and a ton of positive sentiment https://www.gregwood.info/forfordimg/vodafone-enterprise monthly 0.5 2020-08-27 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f476504641dc22ef3be3c0a/1598511940086/vodafone+xone+website For Ford IMG - Vodafone: bringing humanity to technology - Getting Vodafone into the zone There were two problems with Vodafone as a brand in New Zealand: it was seen as “consumer-first” (a legacy of launching as a mobile brand), and a bit slow and inflexible (not true, but perception is reality). Not a lot of small businesses tended to trust the brand to help them grow. I lead the creative teams and our clients through the launch of a platform designed to change that perception. It’s called Vodafone xone: a collaborative acceleration programme for startups. We designed and built the web presence — including lead generation, portfolio management, event management, and webinar capabilities. We helped shoot and edit profiles of the startups (including an art direction specification for promotional shots), and gave them PR advice. We engaged journalists to write about their success, thanks to Vodafone. And we developed launch campaigns tailored to applicants. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f47614c9a2c6620c8756c36/1598513504402/Screenshot+2020-08-27+at+3.17.04+PM.png For Ford IMG - Vodafone: bringing humanity to technology Vodafone New Zealand’s numbers prove the direct worth of backing startups — without even looking at the value of improved brand preference amongst the wider business community. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f475bf66f78af03f838dad1/1598513643716/vodafone-xone-profiles.png For Ford IMG - Vodafone: bringing humanity to technology Strong art directional guidance helps startups look professional, entrepreneurial — and just plain old interesting. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f4772f35a444b0845671a13/1598518093521/Screenshot+2020-08-27+at+4.38.25+PM.png For Ford IMG - Vodafone: bringing humanity to technology - In this example, “Dave” from The Parenting Place (a real life parent and counsellor) walks parents through managing all kinds of issues — from screen time to cyber bullying. He references the “Vodafone Ninjas” — Vodafone’s trained experts — and their ability to help parents set data limits, with links to specific how-to instructional videos (see below). The content has evolved over time as partnerships have come and gone, but the foundation is sound. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f4768548ee0877c45327881/1598515299956/Screenshot+2020-08-27+at+3.21.54+PM.png For Ford IMG - Vodafone: bringing humanity to technology - I lead the creative and strategic approach to building the Digi-Parenting platform. Based on empathy for parents and their kids — and helping support and educate everyone on what approach to technology suits their family best — we partnered with NetSafe and The Parenting Place to produce brand films, a playlist of helpful videos, a comprehensive blog explaining and discussing issues, and a huge volume of syndicated content published in magazines and online, all leading to a set of products and services recommended for families. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f4778275a444b084567813c/1598519357484/Screenshot+2020-08-27+at+4.35.57+PM.png For Ford IMG - Vodafone: bringing humanity to technology https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f477b73262cc34f640b47f1/1598520207230/ninja+help+red+share.png For Ford IMG - Vodafone: bringing humanity to technology https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f477b4eb88804251914dc5d/1598520164178/IMG_7127.PNG For Ford IMG - Vodafone: bringing humanity to technology https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f477c57a94c8b2c8e3f0fde/1598520550174/IMG_7129.PNG For Ford IMG - Vodafone: bringing humanity to technology https://www.gregwood.info/forfordimg/mercury-energy-made-wonderful monthly 0.5 2020-08-27 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f473204032843199a8c98b4/1598501384906/Mercury-Energy-ebike-tilt-1024x515.png For Ford IMG - Mercury: energy made wonderful https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f43951d3ce4e4729a0484e9/5f4487a00858461c766066e6/1598501770942/Screenshot+2020-06-24+at+4.07.51+PM+1.png For Ford IMG - Mercury: energy made wonderful UX and UI development of early CX changes to the Mercury website; subsequently (and beautifully!) rebuilt by Catch. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f43951d3ce4e4729a0484e9/5f4732f70f69b33a94a7fa10/1598502061622/Mercury-go-screens.png For Ford IMG - Mercury: energy made wonderful Consulting, art direction and copywriting for the Mercury Go app prototype, including intro video script and storyboard https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f43951d3ce4e4729a0484e9/5f4733cc7b847b5c5bc24fc7/1598502076643/mercury-digital-examples-trans.png For Ford IMG - Mercury: energy made wonderful Last point of call for all content and comms, from interactive mobile ads to syndicated articles https://www.gregwood.info/forfordimg/holden-cruze monthly 0.5 2020-08-27 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f4724b6641dc22ef3b9054b/1598498200420/cruze-voice-youtube-masthead.png For Ford IMG - Holden: tell the Cruze where to go We created an online test drive of the technology, in the form of a highly interactive web ad that invited you to speak the name of a destination — and be taken on a virtual test-drive to that place, without leaving your laptop. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f4725f51fa2291e2b64e99e/5f47260d8ee0877c452cd8ef/1598498421990/cruze-va-banners.png For Ford IMG - Holden: tell the Cruze where to go An invitation to a virtual test drive — with a twist: you can speak to your Cruze and tell it where to take you. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f4725f51fa2291e2b64e99e/5f4726210f69b33a94a6b10e/1598498448981/cruze-va-bannersp2.png For Ford IMG - Holden: tell the Cruze where to go No road trip is complete without a soundtrack. Tell your Cruze what you'd like to hear. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f4725f51fa2291e2b64e99e/5f4726276f78af03f8345e19/1598498485524/cruze-va-bannersp3.png For Ford IMG - Holden: tell the Cruze where to go All set? You bet. Let's hit the virtual road, to your chosen place with your selected sounds. https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/5f4725f51fa2291e2b64e99e/5f47263ce7d6423d8180df69/1598498553031/cruze-va-bannersp4.png For Ford IMG - Holden: tell the Cruze where to go Delighted and intrigued? Swing by your Holden Dealer and try it for real. https://www.gregwood.info/forfordimg/sia-seamless monthly 0.5 2020-08-27 https://static1.squarespace.com/static/5ee84372e87aca7a29790db4/t/5f477e56b94dff69f0bbcfc3/1598520940324/SIA-app-pair.png For Ford IMG - Singapore Airlines: a seamless world